Who We Are

I advise hotel owners on valuation, timing, and strategic sales across the Mountain West and Northern Plains. As a hotel owner and operator myself, my focus is working with private owners, family offices, and regional operators who want a thoughtful, data-driven approach to a capital event—not a high-pressure sales pitch.

Over the past decade and a half, I’ve completed 90+ hotel transactions across economy, midscale, and upscale brands including Marriott, Hilton, IHG, Choice, Best Western, and Wyndham. Specializing in limited-service and select-service assets, I understand how operations, brand standards, CapEx planning, and market demand translate directly into value.

My role is simple: help owners make clear, confident decisions about their hotel investments.

That often means:

• Valuation & scenario modeling

• Hold vs. sell analysis

• Strategic positioning & market timing

• Quiet, targeted introductions to qualified buyers

Before launching Ironwood Hotel Advisors, I served in senior hospitality advisory roles at national brokerage platforms. I earned a Master’s in Real Estate Development from the University of Utah, hold a Certificate in Hotel Real Estate Investments from Cornell University, and am a CCIM designee.

Outside of work, I’m usually with my wife and three kids, snowboarding, or trying to convince myself I still have a respectable jumper.